Hands on and immediately useful
“Super practical. The end of session practice made everything click, and I left feeling much more confident applying AI right away in my day job.”
Three weeks ago, a friend asked, "What is Claude?" That question exposed the real divide. Not intelligence. Agency. You either steer AI or get consumed by it.
The AI Shift Is Here. Learn to Steer It.
A hands-on, in-person workshop in Utrecht where you build and ship in 2 days.
Built for non-tech and semi-tech professionals.
Build a working project while learning AI-assisted coding, asset/content creation, and multi-agent orchestration.
Cohort 2 wrapped · Cohort 3 upcoming · Utrecht
Best for: product and project leaders, founders, freelancers, and motivated self-learners.
If you are a software engineer and want deeper multi-agent builds plus production AI coding workflows, join our Advanced Cohort (coming soon).
From Cohort 1 post-workshop feedback
Hands on and immediately useful
“Super practical. The end of session practice made everything click, and I left feeling much more confident applying AI right away in my day job.”
Great challenge and exercises
“The practical exercises, especially the challenge at the end, were the best part. Clear explanations, great Q&A, and an overall understanding you can actually use after you leave.”
Clear structure, friendly for non technical people
“Worth every penny. I walked out with workflows I could use immediately, and they’ve already saved me hours each week.”
Instructor
Founder-operator teaching the execution loops and quality standards he uses to ship consistently with AI.
Proof points
Focus areas
You do not leave with notes. You leave with a demo-ready project, reusable prompts and checklists, and a weekly workflow you can run on your own.
01
Stop testing every new model. Use a small toolkit and clear rules for when to use each one.
You’ll master: tool-choice criteria, task-to-tool mapping, and fallback plans when output fails.
02
Use AI for first drafts, research, and admin so you spend more time on decisions and delivery.
You’ll master: timeboxing, delegation prompts, checklists, and review loops.
03
Turn rough ideas into usable drafts in minutes, then iterate without losing structure.
You’ll master: rapid ideation, structured generation, and fast refinement.
04
Avoid generic AI tone by setting voice, context, and constraints before generation.
You’ll master: context setup, voice controls, critique rubrics, and verification steps.
05
Finish the workshop with a real project and a repeatable system you can keep using.
You’ll master: project framing, before/after narrative, demo packaging, and portfolio-ready presentation.
Most people are not behind because they are not smart. They are behind because they do not have time to test every tool.
In two days, we cut through the noise: what to use, what to ignore, and how to get reliable output.
You run the full loop on real tasks: brief, generate, critique, refine, verify.
By Sunday, you have shipped work and a system you can use again on Monday.
The Loop
Best for
01Leave with clearer decisions, tighter briefs, and faster handoffs.
Best for
02Set standards and review loops your team can actually follow.
Best for
03Deliver client work faster without dropping quality.
Best for
04Ideal for self-learners who want a serious peer group.
If you are working as a software engineer, join the advanced workshop.
You leave with a practical AI workflow you can run the next day.
For semi-technical professionals. Learn core AI concepts, prompt and context setup, and review routines by building real tasks in guided labs.
Ideal for: PMs, operators, ZZP’ers, and generalists
For software engineers who want deeper multi-agent builds, stronger code-review loops, and production AI workflows.
Status: Coming soon
Cohort 3 · Upcoming
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when the next cohort opens.
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Cohort 2 wrapped. Want first access when Cohort 3 opens?
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